Public Relations is the art of using mass communication to change how people feel about politicians, celebrities, products, and especially entire corporations. One Spanish woman, Carla Forcada, felt she had the capacity to do this work quite well. The company where she applied to work, Impulsa Comunicación, had other thoughts on the matter. Ever mindful of the benefits of Public Relations, Forcada screen cap’d their message to her and aided them in making it reach further than they ever imagined: