The first album I ever bought was Public Enemy’s Apocalypse ’91: The Enemy Strikes Black. I don’t remember how old I was, but I couldn’t have been older than 8 or 9. This album is a classic and sparked a wave of ‘conscious’ political hip-hop that would be nearly drowned out by the explosion of the gangsta genre and the rise of the west coast some years later. At an age that young, I didn’t really understand most of what was being said – after all, I was growing up in the mountains of British Columbia. I’d never even seen a ‘hood, let alone understood the suffering of the people who lived there. It would, therefore, take me several years to understand the track “1 million bottlebags”:
Malt liquor bull
What it is, is bullshit
Colt 45 another gun to the brain
Who’s sellin’ us pain
In the hood another up to no good
Plan that’s designed by the other man
But who drink it like water
On an’ on, till the stores reorder it
Brothers cry broke but they still affordin’ it
Sippin’ it lick drink it down, oh, no
Drinkin’ poison but they don’t know
How could I connect, at that age, under those circumstances, to the helpless rage Churck D was trying to articulate at seeing his friends literally drink themselves to death? And in true Chuck style he pulled no punches in laying the blame (and the bodies) at the feet of predatory liquor companies who flooded black neighbourhoods with advertisements, targeting young black men with their substandard and unsafe product. Combine that with the widespread poverty and accompanying ambivalence toward the suffering of black people by the American government, and it’s no wonder that Chuck was so furious. Good thing those days are over, eh? [Read more…]