How do children (and also people in general) decide what kind of clothes they like? People don’t pick their favorite outfits in a cultural vacuum. They don’t figure out how to clothe themselves from scratch. Instead, they look at what their peers are wearing. Sometimes, they also look at what some role model like, for example, a movie star, is wearing. Never mind advertisements. Fashion companies market specific clothes directly to children, and corporations wouldn’t be spending so much money on marketing to kids if it wasn’t effective. [Read more…]