Corporations do franchise-wide updates of their interior and exterior design. One day you’re at the McDonalds and it’s primary colors clownland, the next day it’s classy hipster color swatches and the M is italicized. Usually they do not advertise the redesign overtly, they just slip it into the background of a commercial or whatever.

Domino’s Pizza isn’t so restrained. They have a series of commercials now talking about how cool their new look is. Anyhow, I ALWAYS mute commercials, so I miss some information and it can occasionally have amusing results. One time I saw a commercial for I think heart medicine? and without the sound it seemed like the family’s children transformed into happy healthy pet dogs. And just now I saw this one about the redesign at Domino’s.

First they show all this Made-in-Amurrica imagery like a truck commercial. There’s perfectly manicured farmland, white men in overalls, someone using a machine that shoots beautiful sparks. They transitioned from an image of a barn to somebody furiously digging a hole inside, which was a bit bizarre. “This is where real Americans stash the bodies,” you know?

So, time for the big reveal. This is what it looks like inside the fresh look new Domino’s pizza. Everyone’s happy, customers and employees alike. What does it look like? A cool barnhole? No, a payday check establishment with bulletproof windows. So, kinda like it already did, but with lovely commercial lighting. Congratulations.

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